Developed “The Reheat with Keith Lee,” a Microsoft Copilot-led mini-series connecting influencer storytelling with small business empowerment—awarded Best in Influencer Impact at the 2025 PRWeek Awards.
Lead concept development, storytelling, and campaign architecture for high-impact brand moments across digital, experiential, and influencer marketing.
Shaped end-to-end brand voice for enterprise and culture-forward clients, ensuring cross-channel consistency and emotional resonance.
Drove creative development and strategic narrative building for early-stage pitches and live campaign work.
Designed tactical content strategies and wrote culturally sharp, inherently shareable social content that generated measurable engagement.
Partnered closely with multidisciplinary teams (creative, PR, production, strategy, analytics) to deliver smart, insight-driven creative with real-world impact.

Facilitated workshops promoting inclusive, culturally responsive learning environments.
Guided discussions on equity, identity, and empathy across diverse school communities.
Supported student-led initiatives targeting educational equity and systemic change.
Collaborated with program leaders to implement restorative practices and shared leadership models.

Completed elite 16-week portfolio program focused on campaign concepting and cross-platform storytelling.
Created culturally fluent advertising work designed for real-world agency execution.

Wrote and designed newsletters, PR collateral, and community-driven brand communications.
Supported lifestyle storytelling and visual design for this Seattle-based boutique hotel.

Created monthly digital content and press materials to elevate guest engagement and local partnerships.

Managed digital marketing strategy and created social-first content for a minority-owned wellness brand.
Led community-building efforts through partnerships and PR outreach.

Delivered social media copy and marketing content to grow visibility for a mission-driven startup.