Copilot x Holidays 

Turning nostalgia into intergenerational traditions

Role: Concept

Most people have a cherished memory tied to food. A smell. A taste. A moment that lives in the senses long after the plate is gone.

For the 2023 Microsoft Copilot holiday creator campaign, we asked:

What if AI could turn that memory into a meal?

Partnering with multicultural lifestyle creators, we designed a concept that leveraged Microsoft Copilot to help them translate cherished family stories into real dishes honoring the people, places, and flavors that raised them.

Made to Last performed so well, it became the creative benchmark for Microsoft’s 2024 holiday campaigns.