Copilot + PC Launch Events
Role: Experiential Concept + Event Copy
We teamed up with Microsoft to launch the world’s first AI-powered PCs.
With events in LA and NYC, we created spaces where possibility became palpable, inviting lifestyle and tech creators to explore the power of the new PCs first-hand.
From signage to experience design, every touchpoint was built to blend the beauty of the new hardware with the efficiency of its function. Most notably, we partnered with Volvox Labs to create a real-time TouchDesigner display, that championed the Impossible Dreams of creators throughout the event; made with just a few simple sketches and prompts.