Leading the charge in the age of AI, Microsoft launched the world’s first laptop with Artificial Intelligence integrated into the hardware: Copilot + PCs.

To launch the innovation of these machines, we teamed up with Microsoft to design an experiential events in LA and NYC, where possibility became palpable—inviting lifestyle and tech creators to explore the power of the new PCs first-hand.

From signage to experience design, every touchpoint was built to blend the beauty of the new hardware with the efficiency of its function. Most notably, we partnered with Volvox Labs to create a real-time TouchDesigner display, that championed the Impossible Dreams of creators throughout the event; made with just a few simple sketches and prompts.