When Microsoft launched a new era of AI-powered PCs, they leaned on our support for how to introduce the tech to an audience as bold as their product.

So, we fine tuned their launch events in LA and NYC to be places where possibility became palpable, inviting lifestyle and tech creators to explore the new PCs first-hand.

From signage to experience design, every touchpoint was built to blend the beauty of the new hardware with the efficiency of its function. Most notably, we partnered with Volvox Labs to create a real-time TouchDesigner display, that championed the Impossible Dreams of creators throughout the event; made with just a few simple sketches and prompts.