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The Reheat with Keith Lee

(Best in Influencer Impact,  2025 PRWeek Awards)


With nearly 80% of Black-owned businesses closing within 18 months, we set out to show how Microsoft Copilot can help change the odds.

Partnering with creator and community philanthropist Keith Lee, we built a campaign that empowered SMB’s Keith’s reviewed by showing teaching them how to use Microsoft Copilot to build systems for long-term success.


Winner – Best in Influencer Impact, 2025 PRWeek Awards


Finalist – Best in Multicultural Marketing, 2025 PRWeek Awards


Assembly Media Team:

ECD: Jason Marks

CD: Alexia Adana

AD: Tarinee Rajaraman

CW: Xahil McDonald