From 650 attendees in 2016 to over 25k in 2023, AfroTech is the world’s premier gathering of Black innovators, creators, and engineers in tech.

To match that energy, we helped Microsoft develop a name for their activation space that merged the spirit of the conference, their place in it, and the culture that powers both.

The name shined as a focal point throughout the weekend, serving as a heavy-hitting incubator for discussions on the power of Black voices in tech to the relevance of AI for everyone from hometown heroes to lifestyle legends like Keith Lee, Speedy Mormon, and Corporate Erin.