Samsung Galaxy x
Street League Skateboarding
Skateboarding has evolved from underground subculture to global high-performance sport, but remains deeply protective of authenticity and brand presence.
Launching Samsung’s multi-year partnership with Street League Skateboarding , we positioned Samsung not as a sponsor of skate culture, but as catalyst within it—designing repeatable platforms that invited participation, expression, and community ownership.
Being a skater, I led ideation around how the brand could authentically embed within the sport, translating cultural understanding into strategic brand presence.
what i’m listening to (social)
Whether you’re getting in the zone for a competition or unwinding after a long day of training, music is the canvas that skaters paint on.
We designed a repeatable social series to show how the Galaxy Buds3 empowers that connection for SLS pros.
The Graffiti Wall (Experiential)
Like skating, graffiti has risen from a niche, underground subculture into a global movement of artistic expression and individuality.
We created a bespoke experiential pop-up that served as the brand HQ at SLS tour stops, inviting fans to immerse themselves in the world of skate, try Samsung products, and meet Team Galaxy Skaters.
